(We promise she’s nice, and she likes it when you include stuff like your URL, brand, and budget.)
Advertising Doesn’t Have to
Feel Like Noise.
Reach a highly engaged audience without feeling like just another banner ad in the void.
See how the Pour Over can help your brand stand out.
97%
fill-rate for next 90 days
96%
retention rate
1.4 million
invested, generous people to reach
Trust is Everything
The Pour Over isn’t just another email in the inbox—it’s a source readers trust. And that trust extends to our sponsors. We partner with you to craft ads that feel natural, build credibility, and actually lead to conversions.
What makes our ads different?
01
Engaged and Loyal Audience
Our 1M+ audience actually reads our emails and listens to our podcast.
02
Authenticity Matters
You provide the talking points, we write the copy in our voice.
03
More Conversions
“Best performer of all time in terms of conversion rate” – Invest with Roots
Real Readers, Real Results
We don’t just deliver impressions for our sponsors, but results. Our subscribers and listeners actually read our emails. And they actually love our sponsors. Let’s make your brand their next favorite.
What others are saying:
”The Pour Over's efforts consistently exceed our expectations, delivering results that work and reinforcing the foundation of our ongoing partnership.
Ben KeatingSenior Project & Digital Team Manager, BBS & Associates
”The Pour Over crew are truly top-notch professionals. They're the kind of team you'd not only want to work with but also hang out with after hours.
Anthony AlphinVP of Operations and Marketing, The Gospel Coalition
”Creative comes in on time, invoices are accurate and reliable, communication is quick and easy, Emily shares the ads at the end of the month for our reporting, the performance is consistent. Everything is great!
Rachael BobmanSenior Partnerships Coordinator, LMNT
”The copy is one of the best aspects of working with TPO—I love that it's personal and written in such a friendly, relatable voice.
Rachel NeffSenior Marketer, Ramsey Solutions
Let’s create something that stands out.
X+ brands have partnered with The Pour Over. Ready to join them?
Who is our audience?
Missional, health-conscious, and grounded—seeking truth without the political frenzy
- 70% household income above $75,000
- 22% household income above $150,000
- 91% college-educated
- 27% advanced degrees (masters-level or beyond)
- 23% work as a pastor or in ministry
Newsletter Ads
1.25 million subscribers, 56% open rate, 6% click through rate
Native Ads
- Primary placement; your logo included at the top of the newsletter
- Formatted “native” to the rest of the newsletter
- $16,000 for Q2 ($24 CPM*)
TPO Picks
- Secondary placement
- Minimum two placements per booking
- Formatted as a staff recommendation
- $8,000 for Q2 ($12 CPM*)
*calculated using projected audience growth and cost/thousand opens
Podcast Ads
18,000 downloads/episode, 130,000 monthly listeners, ranked #13 Daily News in the U.S.
The Pour Over Today has the same content and frequency as the newsletter in ~10-minute episodes.
Mid-Roll Placements
- Host-read; 45-60 seconds
- Can package with pre-roll mention for 500k+ impressions
Post-Roll Placements
- Host-read; 15-25 seconds
Listen to Examples
Decaf Ads
48,000 subscribers, 56% open rate, 5.5% click through rate
Decaf: the Pour Over for Families helps parents have healthy conversations with their preteen and teen children about the news. Decaf covers one big story from the week, with more in-depth reflection and action steps.
Decaf Placements
- Logo and brief shoutout included in the newsletter intro
- Written as a staff recommendation
- $410 ($13 CPM*)
*calculated using projected audience growth and cost/thousand opens
